The Perfect Fit: Why an Annual Bra Fitting Matters

If you’re like most women, you’ve probably found a bra size that feels “good enough”, and then worn that same size for years.

Here’s the truth: most women are not wearing their ideal bra size. Our bodies naturally change over time due to lifestyle, weight fluctuations, hormones, pregnancy, aging, and even posture. Yet many of us stay loyal to a size that no longer offers the support, comfort, or shape we deserve.

Wearing the wrong bra size can impact more than you think. When a bra isn’t fitting properly, you may notice:

Straps slipping or digging

Bands riding up in the back

Lack of lift or support

Discomfort by the end of the day

Clothing not laying smoothly

Many women assume these issues are just part of wearing a bra, but they don’t have to be.

Why an Annual Bra Fitting Is Essential

An annual bra fitting ensures your measurements reflect your current body — not the one you had years ago. The right fit can instantly improve comfort, posture, silhouette, and overall confidence. A properly fitted bra provides the breast support you need while enhancing how your clothing fits and feels.

Professional bra fittings also help you discover the best bra styles for your shape — from everyday T-shirt bras to strapless, plunge, and full-support options — ensuring your lingerie wardrobe works for your lifestyle.

Experience Personalized Support

Our expert fit specialists are delighted to guide you through a personalized bra fitting experience designed to help you feel confident, comfortable, and fully supported. Whether you’re shopping for everyday bras, special-occasion lingerie, or post-pregnancy size changes, we’re here to ensure every piece fits beautifully.

Rediscover True Comfort & Confidence

Because the perfect bra isn’t just about size — it’s about how it supports your life.

If you’ve been searching for a professional bra fitting, a better bra size, or the most comfortable bras for daily wear, this is your sign to get refitted. 

We invite you to schedule your annual fitting and rediscover what true comfort, support, and confidence feel like. And to make it even easier to refresh your lingerie drawer, we’re offering 10% off all bra purchases following your fitting through the end of March.