The Olympics are just around the corner which inspires many of us toward sports involvement or refocusing on work out routines. We spend a fortune on gym memberships and workout clothes, but more than likely that you're missing the most vital piece of exercise equipment of all - a sports bra.
You may wonder what all the fuss is about, but facts speak for themselves. Breasts are mostly composed of fatty tissue and are supported mainly by skin and fragile ligaments called Coopers' ligaments. Because these are not elastic, during repetitive or high impact sports the breasts bounce and pull on the ligaments, forcing them to stretch. Once these ligaments have stretched they stay this way. The result is every woman's nightmare - sagging breasts.
As an example, when running, the goal is to move forward. To do this, you need to move up as well. And with each step, you also sway side to side. Breasts respond to this combination of forces by actually moving in a figure-8, experiencing additional vertical and horizontal displacement. Studies show that it’s these three directions of displacement rather than acceleration that cause breast discomfort and pain. The worst seems to be vertical displacement, which peaks at mid-flight. At this point, the Cooper’s ligaments are basically floating upwards and then being tugged back down during deceleration. As most sports bras flatten the breasts to the body, we’ve learned that flattening will only reduce anterior displacement!
Let Anna Bella help you find the perfect bra sized sports bra for your level of activity. Book your appointment today!
It's INVENTORY TIME and rather than count it, we are putting it on sale!!!!
Get a fresh start to what we hope will be an amazing year by first checking our your bra wardrobe. When it comes to bras, more is not necessarily better. Experts recommend a minimum of 3 well-fitting bras. Please note the words "Well-Fitting!" Because many bra purchases go unworn as they probably weren't a good fit when you purchased them. So this year, take a moment to toss aside those bras you don't wear & replace them with bras you will love to have in your daily rotation. To help you on your way, Anna Bella is launching our Pre-Inventory Sales Event.
From January 17 - 31, we are marking down a massive number of bras by 50% to help you build your bra wardrobe.
The Je T'Aime Gifting Program is the perfect way to spoil your loved one with a personalized schedule of lingerie gifts. Lingerie is certainly one of life’s little luxuries, however it’s often challenging to shop for intimates. At Anna Bella, our focus is 100% on lingerie and our curated collections offer a multitude of options sure to please. Make sure your loved one feels pampered & beautiful in lingerie selected specifically for her.